vLeadSensy › Meta lead ads to your CRM
How to send Meta lead ads to your CRM with a call assigned to the right salesperson
Short answer: receive Meta's lead webhook, back it up with a scheduled sweep of the Marketing API so nothing is missed, and de-duplicate by lead ID. Then push each qualified lead to your CRM as a prospect with a call assignment for the executive who owns that campaign. vLeadSensy does this over authenticated webhooks and an API, so any CRM that can receive an HTTP call can take the lead.
Why a plain lead sync is not enough
Most integrations copy every form-fill into the CRM as a record. That moves the problem instead of solving it. The CRM fills with casual and out-of-area enquiries, and a record that nobody is assigned to call is a record nobody calls. What sales needs is fewer leads, each one already worth a call, landing on a named person's list.
Getting the lead in reliably
- Webhook first. Subscribe to lead events and verify the signature on every request. Store the raw payload before processing, so a bug later never loses the evidence.
- Sweep as a backstop. Webhook notifications are occasionally not delivered. A scheduled sweep that pulls recent leads from the ad account and reconciles them catches those.
- Idempotent everywhere. Key every lead on its Meta lead ID. The same lead arriving through both paths, or twice through one, must produce a single record, a single WhatsApp message and a single CRM prospect.
Qualify before you push
Push to the CRM only after the lead is confirmed in-area and genuinely interested. The WhatsApp qualification guide covers how. This one rule does more for the sales team than any field mapping.
What the CRM should receive
- A prospect (or contact), with name, phone, city and whatever the form asked.
- A call assignment to the sales executive who owns that campaign, so it appears on their list.
- The WhatsApp transcript and the qualification reasoning, so the call opens with context.
- The campaign it came from, so spend can be tied to revenue later.
How vLeadSensy connects to your CRM
Qualified leads go out over authenticated webhooks and a read/write API. Where a CRM exposes a prospect and call-assignment API, vLeadSensy maps onto it directly, so the call lands on the right executive's list. The owning executive is chosen per campaign rather than by a global default, so one region's leads never end up on another region's list. Automatic CRM push is a separate switch from automatic WhatsApp sending, so you can watch the output before anything is written to your CRM.
Frequently asked questions
Which CRMs does vLeadSensy work with?
Any CRM that can receive an HTTP call. Leads are pushed over authenticated webhooks and an API. Where a CRM has a prospect and call-assignment API, vLeadSensy maps onto it so the call lands on a specific executive's list.
Will a lead ever be created twice in the CRM?
No. Every step is keyed on the Meta lead ID, so a redelivered webhook or a retry after a failure cannot create a duplicate lead, message or prospect.
Do we have to change our Meta ads to connect them?
No. vLeadSensy connects to your existing Meta ad account and lead forms. You keep ownership of the account, and no ad spend passes through vLeadSensy.
See it on one of your own campaigns
Twenty minutes: we take one of your real Meta campaigns, show the conversation a lead would get, run your branch list through the matcher, and tell you your cost per qualified lead.
Book a 20-min demo or create an account